Net neutrality, a term coined in 2013, describes the notion that ISPs should treat all of the data provided to customers equally.
U.S. communications regulator the FCC earlier in 2017 voted to remove an Obama-era rule that would prevent the prioritisation of data, as well as other measures campaigners consider to be detrimental to the internet.
As for Canadian internet subscribers anxious about their own digital services, Canada's Liberal government has not expressed a desire to rollback existing net neutrality protections afforded to Canadians. Other websites, including Google and Facebook are participating, but haven't yet disclosed what form their protests will take. Since 2008 they've poured an estimated $572 million into lobbying the federal government for favorable regulations, a tally that equates to spending the equivalent of nearly $100 for every one of those net neutrality comments.
Last Week Tonight presenter John Oliver, from Birmingham, slammed plans to change net neutrality What are the FCC deregulation proposals?
Amazon, Netflix join net neutrality protest
The broadband industry now says it would prefer Congress to create new rules to protect net neutrality while overturning Title II. "The plan now under consideration at the FCC to repeal Obama's Title II power grab is a positive step forward and will help to promote a truly free and open internet for everyone". Among the companies taking part are Twitter, Amazon, Facebook, Google, Reddit, Netflix, Airbnb, and Spotify.
Meanwhile, Bob Quinn, the senior vice president of legislative and external affairs at AT&T argues that the communications firm is in favor of the foundational elements of net neutrality and the company claims that the current rules are not cumbersome and other cable companies have presented similar arguments. This means that, if Pai has his way, companies like Verizon, AT&T, and Comcast would be able to control what we see and do online. The site "is a resource for those who support a free and open internet, not one strapped with needless regulations from government", according to a news release about the effort.
Almost 70,000 people, sites, and organisations have signed on to the effort overall, and more announcements from major companies are expected in the coming days, according to Greer.
Today, July 12, 2017, is a Day of Action in support of a fair and open Internet. This is all in the hopes of raising enough awareness on the subject that people will contact Congress and the FCC to tell them to keep net neutrality regulations in place. The Title 2 rules are part of the Communications Act of 1934. Mozilla, the developers of the Firefox browser, have gathered 42,000 comments from their users to submit to the FCC, but first read them all aloud for a video - it took nine hours, and you can listen to the whole performance here.