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The financial power of the Premier League means that promotion is usually accompanied by a spending spree to try to stay in the world's richest football competition.
That slowly changes as the season got into gear and they may hold a favourites tag but this will be a very tight contest this season with the depth of title candidates expanding a little from previous years in my opinion.
It's that time of year again.
Judging by its manager's recent history, United should be considered a major contender to win its first title since 2013. The Spurs cannot afford to flame out of the cup competitions early, as they did last season.
In such a scenario, we can expect the likes of Per Mertesacker, Rob Holding and Nacho Monreal to start in the back line.
The fact of the matter is few teams, if any, had an answer for Chelsea's tactical approach and on-field talent during 2016-17. I do think that they have the weakest squad of the top 6 clubs, and Philippe Coutinho is possibly on the way out. That said, a club with a good reputation and decent resources certainly shouldn't be feeling too hard done by.
Spain striker Alvaro Morata has been signed from Real Madrid as a direct replacement for Diego Costa, who is set to depart after falling out with Conte.
- Chelsea's title-winning side in 2004-05 conceded a record low 15 goals.
A lack of significant transfer activity this summer and the smallest budget in the Premier League has made Huddersfield odds on favorites for the drop at 4-5.
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Yet Manchester United stole a march on him to sign Everton striker Romelu Lukaku and while Manchester City have spent over £200 million ($264.8 million, 233.5 million euros), Chelsea seemed to be dawdling. While the Citizens finished in the UEFA Champions League places, Guardiola's first year in charge was a disappointment.
It is the fourth time that the Champions League winners Real are lifting the Super Cup trophy and they are the first team to retain the trophy since AC Milan in 1990. Such was benefactor Roman Abramovich's annoyance with their poor domestic form, he sacked both Carlo Ancelotti and Andre Villas-Boas during the course of their EPL campaign.
It is shocking but not surprising that Conte finds himself fighting for respect.
The question is, who can stop them?
And more to the point, is Pep Guardiola the managerial genius he's been made out to be? They took a big step in solving that by buying Lukaku, who is a dramatic upgrade over Zlatan Ibrahimović.
Tottenham Hotspur defender Kieran Trippier is questionable for the club's EPL opener against host Newcastle after suffering an ankle injury in his side's 2-0 victory over Juventus last weekend. They are, and should be the favorites to win the title. Paul Pogba should be much better for United this season, especially with the arrival of Nemanja Matic to help with defensive duties.
"The Champions League victor (Real) obviously has a different potential than the Europa League victor (United)".
Romelu Lukaku has gone to Manchester United and Ross Barkley looks set to follow him out of Everton before the transfer window closes on August 31.
But ultimately the title is Chelsea's to lose.
It was such an impressive tactic, City looked more unsafe when Spurs or West Ham had the ball than when they had it themselves.