However, Bolt was all smiles and gracious in defeat. However, 400m champions usually fall into obscurity outside the world of track and field. The victor of every individual Olympic and world championships final in the 100 and 200 that he has started-Bolt was disqualified for a false start in the 100 at the 2011 world championships-he couldn't walk down the United States' 21-year-old Christian Coleman (second in 9.94), who burst out of the starting blocks, and was unable to hold off Gatlin's frantic push over the last 30 meters of the battle. An 11-time gold medalist at the World Championships Bolt has always been excited when it comes to running the relays.
It was the first time Bolt had been beaten at a major championship since the 4x100m relay at the 2007 worlds in Osaka.
Lightning will strike for one final time this Saturday at the London's Olympic Stadium.
Great Britain's women will expect to qualify for the 4x100m relay final, with favourites the U.S. and Jamaica also hoping to avoid any mistakes in the qualifying heats.
But for the grand entrance of Bolt into the scene, athletics was nearly being ruined by the several doping scandals that had marred the image of the sport.
While Usain Bolt was cheered as he received his bronze medal but Gatlin got the opposite reaction.
Bolt, meanwhile, was insistent that neither Gatlin's win nor his own loss were disasters for track.
Even in the sadness, Bolt has made his show, taking égoportraits with the audience, draped in the jamaican flag, and running his famous gesture of the Flash to satiety, to the delight of the london audience. The IAAF World Championships are the coronation of Bolt's career, he planned to retire after the competition.
Bolt admitted he was disappointed but would never change his idea of retiring because the new life ahead is more inviting.
Of course, my August 3 commentary makes clear that I thought upstart Canadian sprinter Andre DeGrasse was the only person who could upstage Bolt on this putatively ceremonial occasion.
While Gatlin has years of professional experience, Coleman started his pro career at the 2017 World Games.
"Between the bikes, loud, horrid music, parties and screams, I honestly wish he would go back to where he came from", his neighbor-model Jodi Stewart-Henriques wrote on Facebook in 2015.
I HAVE enjoyed watching the best athletes in the world return to London these past few days, in a little reminder of that great summer of sport in 2012. The press made several puns about Bolt's 100m race and the nickname gained worldwide familiarity after that.
After easing past the finish line, Bolt ran down the track as he usually does and clapped towards the crowd.
But there was no margin for grandstanding in this final. In that period, his amassed six gold medals in the 100m race, seven gold medals in the 200m race and six gold medals in 4x100m event.
This year, however, he only got bronze in the 100 behind Gatlin. However, The Telegraph termed him a "drug cheat" and questioned, " Gatlin is the oldest world 100m champion, so did previous drug use help him to go on this long?