If those knee-jerk reactions flooding the interwebs are to be believed, Pennywise the Clown is about to enter horror's modern-day pantheon thanks to New Line's upcoming It reboot, which is getting ready to creep into theatres later this week. But what do we know about it?
Last spring, the imminent arrival of It on the screens has raised the ire of professional clowns in the four corners of the planet, fearing that the film may harm their profession.
Twenty years ago Stephen King was the undisputed master of the horror genre, the writer who collectively thrilled us by exploiting our deepest fears and gave us goosebumps in places we didn't know we had. As the book makes abundantly clear, Pennywise the Clown isn't Its true form - it's just Its favorite form.
Hey kids, want a balloon? The celebrated author says he liked the film and is looking forward to part two. Jaeden Lieberher plays Bill as the solemn, courageous leader of the gang all on his own terms, and while all the boys play their parts with that rare honesty kids have, Jack Dylan Grazer's flabbergasted, frustrated Eddie - who just wants to go HOME and get away from all this disgusting nonsense - was a clear favorite. At the same time, the kids still maintain an innocent charm that's challenged once Pennywise gets inside their heads. But even if you notice the pattern, each set piece is each different enough to be scary, and every character needs at least one moment to scream in terror. What's it like playing this iconic horror character?
In a new interview with The Guardian, Curry had this to say about the original IT: "I was very disappointed by the ending, when I turned into a rather unconvincing spider".
Starring Skarsgard as the titular It, the film opens with the disappearance of little Georgie, the younger brother of our hero Bill.
He impressed casting directors so much that he beat off stiff competition from main rival Hugo Weaving - though Will Poulter was previously attached, and Tilda Swinton had been approached.
He told the Press Association: "I, of course, appreciate his performance so much". (The novel follows two separate time periods in the kids' lives.) They left the kids' return as adults to take on the evil clown as material for a sequel.
"I really wanted to focus on the emotional journey of the group of kids", Muschietti said. In the 1990 adaptation you see Tim Curry and he is consistently rowdy and loud and pretty human, for a child murderer.
Following the novel's example, Muschietti has constructed a film that's just as much Stand by Me as creature feature, and casting director Rich Delia goes above the call of duty assembling a group of youngsters who are every bit as amusing, irritating and empathetic as the script requires. He's a wiry man, crouching, making sounds, snotting, drooling, speaking in Swedish sometimes.
Where does Pennywise's mask and costume come from?
But if the pattern holds, and a great screen adaptation is to be made out of It, scary clowns alone will not do the trick.
I also fell in love with all seven kids - most of the characters are well-developed, and all of the acting is solid.
The chilling reboot is set to hit cinemas September 8. If there were any issues, it was with Richie who just seemed to be trying too hard with his own brand of humour, and it never felt truly genuine.