Rihanna launches Fenty Beauty line in NY

Rihanna posted this promotional image on her Instagram page with the caption- 'The new generation of beauty'

Rihanna posted this promotional image on her Instagram page with the caption- 'The new generation of beauty'

The foundation, for example, is produced by an Italian manufacturer outside of Milan (so you know it's Gucci good.) All of the products are also 100% paraben, sulfate, phthalates and cruelty-free.

But not only did the "Love on the Brain" singer serve a look that we all want to copy for ourselves this weekend, Ono shared the breakdown of how we can all achieve the look. Here's Rihanna talking about the importance of simple variety, via Refinery 29's beauty director.

Rihanna's beauty line, Fenty Beauty, has received a special kind of hype.

With her cleavage looking fit to burst out of the halterneck design, the Barbadian songstress gave fans the ultimate perv's eye view. In the magazine spread, she opened up about a number of topics including her dating life and female beauty. This is more than a passion project - it's a movement - and we'd expect nothing less from this attractive Bad Gal.

"They either tell you that you're too pale or too dark and I don't believe in that".

And make it she did. Since the deal, reportedly worth $10 million, was announced earlier this year, the singer has said that her mission was creating products that flatter everyone's skin tone.

Fenty Beauty products start shipping at midnight on September 8 and will be available worldwide at Sephora and Harvey Nichols.

Calloway is no stranger to Barbados and has been to many Crop Over Festivals.

But Rihanna's launch has been far and away markedly well-executed, on top of being the most obviously coveted, given her cool factor and her capacity to offer-as a counter to the contour-focused Kardashian kingdom-a line focused on range and accessibility.

She again maintained her firm no-bra stance just hours before unveiling her yellow co-ord dress at New York Fashion Week.

The Wild Thoughts hit-maker confirmed the news of her impending make-up range in a video that was posted on her Instagram account in February. Makeup artists were on hand for those who really wanted to make the most of the cosmetics party.

When asked about her dream beauty products, the star replied: 'Lashes that could just put themselves on... lipstick that doesn't move, but doesn't dry your lips out, that you don't need a liner for'.

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