Chief executive Tim Cook called it the biggest leap forward since the original iPhone.
In mainland China, the iPhone 8 will start at 5,888 yuan ($902), while the iPhone 8 Plus will be sold for 6,888 yuan ($1,055) - eight being a lucky number in China because in Chinese it sounds like the words "get rich". A possible explanation is that the iPhone 8 Plus could have a larger battery than the iPhone X, as the iPhone 8 Plus is a larger device despite it's smaller display compared to the iPhone X. The GPU in new generation iPhones is 30 percent faster than the previous one. Among the most important features is that the iPhone X is dust and waterproof. The chip itself has also been built to work seamlessly with AR apps, 3D games, and the device's TrueDepth camera system.
Handsets start at £999, however the iPhone Upgrade Programme, available through Apple, provides a pay monthly option starting from £56.45 after a £69 upfront cost. That's right, the new iPhone X edition will have machine-learning-driven Face ID, giving your phone the ability to recognise your face and your face the ability to open your phone - and of course, completely doing away with the "home" button and the Touch ID feature.
At Rs 57,900, the Samsung S8 costs Rs 33,000 less tha its much costlier iPhone X while carrying most of the technology that Apple's latest offering does.
Apple revealed the iPhone X on September 12 at 10am eastern time - 6pm in the UK.
The iPhone X sports front and back glass panels, and it has "surgical-grade" stainless steel around the frame.
That dates the iPhone X pretty quickly.
It's also, alongside the new iPhone 8 and iPhone 8 Plus models, the first iPhone to support wireless charging. But the fact that the iPhone X is launching in India on the same day as the U.S. is a big marker. It also features a 12MP rear-facing camera with support for 4K video at 60 FPS and 1080p video at 240 FPS.
The so-called "future of the smartphone" will become available for shipping on November 3 - far later than the usual initial iPhone ship dates between late September and early October. It also has a new A10X chip, which is more than twice as fast as the previous version. We had a look at everything you should know about the new gadget. The Series 3 model will also have Apple Music available through cellular service.