Netflix has raised the price on its standard and premium streaming service subscriptions.
Meanwhile, a "Premium" subscription, which includes simultaneous viewing on four screens and ultra-HD 4k video will rise from US$11.99 to US$13.99 in the United States, and from £7.99 to £8.99 in the UK.
Netflix announced that starting October 5, new subscribers will be met with new price plans for the service. However, those who subscribe to Netflix's standard offering of $9.99 will see their rates rise to $10.99.
Netflix is gearing up to increase prices on their standard and premium plans.
Effective immediately, new subscribers will pay $10.99 a month for Netflix's popular two-stream HD tier, which allows subscribers to watch on two screens at once.
New users will see these updated prices on Thursday, but current customers will receive a notification on October 19 reminding them of the upcoming price changes which will take effect on their next billing cycle. So it's only been a year and a half since the latest increase.
The price hikes will be rolled out this November.
If you love streaming movies, documentaries or television shows over your mobile device, the price to binge watch is going up if you get your content from Netflix. The basic plan, which supports one stream at a time in SD quality, will remain $8.
This year, the company has is spending $6 billion and has plans to raise that amount to $7 billion next year.
Netflix is squeezing a bit more out of its customers.
If you want to comparison shop, Hulu's "Limited Commercials" plan is $7.99 per month, and its "No Commercials" plan is $11.99.