This is a big deal because some policies will be far costlier next year.
The effort seeks to counter the Trump administration's downplaying of the sign-up season.
"It seems to be all about what the companies can raise for their stockholders and not what's legitimately an increase in health care costs", Dominic said. "We said that we would be here to help and that's exactly what we're doing". The Trump administration also slashed the advertising budget for HealthCare.gov by 90 percent.
Make sure your doctors and specialists are in-network.
Beyond underrepresented groups, Miniea says that people can be averse to signing up to the program just because of the political conversation around the Affordable Care Act. People can still sign up starting Wednesday, November 1st.
The Department of Health and Human Services has made a few changes to future open enrollment periods, explained Jeff and Melanie Meyer. "If people purchase plans merely based on the premium, they may not be able to afford the co-pays and deductibles".
How can that be?
One thing that hasn't changed is that you can be punished for not having any health insurance.
The increase in premiums will be felt most by the 15 percent of the exchange population that is not eligible for APTCs. This is before subsidies are factored in, however.
Obamacare advocates worry that consumers will be scared off by the news that premiums are skyrocketing for next year.
Other policies may also be more affordable next year. "That's what we want everyone to know". The clock is ticking, and dont be scared off by the sticker price because most Floridians on the exchange qualify for subsidies to lower the cost.
A family of four earning $60,000 a year could get an annual subsidy of $13,000, bringing their benchmark plan premiums down to just over $4,750.
Blue Cross and Vantage concentrated the premium increase in their Silver plans, which cover 70 percent of costs. So if that plan's rate rises, the value of the subsidy does too.
If premiums in 2017 climbed by 10%, it said, the result would be that 71% could get coverage for $75 a month or less.
Prices hikes are more mild for gold and bronze plans.
At the same time, the ad omits significant information about insurance premiums. The new regulation expands the coverage variation, so a silver plan can cover between 66% and 72% of an individual's medical costs.
A 27-year-old making $25,000 a year could receive an annual subsidy of almost $3,300. The consulting firm Avalere Health determined last week that premiums for the most popular "Obamacare" plans are going up an average of 34 percent. If enrollees aren't paying for those massive premium hikes, who is?
The cheapest gold plan will have lower premiums than the least-expensive silver plan in 459 counties next year once subsidies are factored in, Kaiser found.
Also, consumers will have fewer choices on the exchanges. From Nov. 1, 2015, to January 2, 2016, almost 20 million people used healthcare.gov, compared with fewer than 954,000 who navigated cuidadodesalud.gov.
Not everyone, however, will be so fortunate.
But people who don't qualify for subsidies will pay the full price of the increases, which could cause some to decide to go without coverage this year.
If you are now enrolled, it is still a good idea to check in on your plan.