Athens shoppers partake in Small Business Saturday

Shoppers peruse at Lucinda's in Old Town during Small Business Saturday

Shoppers peruse at Lucinda's in Old Town during Small Business Saturday

"We do go into Sioux Falls for Black Friday shopping for some of the deals, but usually the next day, we always try to stick to downtown Luverne", says Thone.

"I love to come to Sweetwater, there's really not a big crowd, not like at the malls, all the shop owners are like family", Marcy said. "I think people are just starting to appreciate it, maybe".

So, I thought why don't we have a bunch of pop up shops for small business Saturday. Wade says small businesses in big cites and small towns notice impact, while people are discovering some local gems.

Shopping small is a big deal for entrepreneurs.

Across the Savannah River, the North Augusta Chamber of Commerce made a decision to take Small Business Saturday "up a notch" according to Jennifer Marner, Member Events Manager for the chamber.

Yesterday was Black Friday. "A lot of people like to shop local". "It takes away from our community, because that sales tax is going to another community".

Wired Up! Creative Wire Design uses the support to help people throughout the community. "We are proud to act as an incubator for startup brands and small businesses by providing them the space and tools they need to flourish within the park and our community". This event is huge for his business.

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"The day before Thanksgiving was insanely busy", he said. "A lot of people also come from out of town, and I enjoy being the person to meet and greet them".

Small Business Saturday is the day where local merchants are hoping you'll stop by their shops this shopping season.

That's the message Zogry of Downtown Lawrence trying to promote this year.

These Christmas trees are decorated with business cards full of special offers and discounts.

Shoppers in downtown West Reading can start their Saturday at 9 a.m. with coffee and doughnuts at Benchwarmers, 400 Penn Ave. Those include a holiday gift expert to give advice to shoppers and a charity Teddy bear room in which to take photos with more than 100 stuffed animals that will be donated to children after the event.

The shop small initiative is a collaboration between Ashland in Motion and local businesses and restaurants to draw customers to downtown and shop on Small Business Saturday while also allowing shoppers a chance to sample dishes from local restaurants.

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