A Facebook event promoting South End's event highlighted single-day pop-up markets, and specific stops along the light rail where shoppers can find everything from home décor to gifts for the special men in their lives.
"Our business has been really good today", Bright said. She uses Sugar Creek Mittens as a side job for now while working full time to pay off student loans.
The idea to sell her handmade creations came about 10 years ago when she and her sisters decided to make each other's presents over the holiday season.
She said Small Business Saturday was extremely profitable and hopes the crowds will continue throughout the rest of the holiday shopping season.
CBS North Carolina spoke with the manager at Art of Style who said she doubled sales this Black Friday compared to last Black Friday - and she thinks small business Saturday is going to be even better.
"I love local shops and downtown", Johns said.
"The Westcott neighborhood is kind of community-oriented, and we all kind of support each other down here", Walts explained.
"We have five new businesses coming over the next few months", she said. But this Saturday was a chance to fight back and reclaim and retain customers.
"People are out shopping, that's for sure", Co-owner Theresa Sheperd said.
"They live here, they shop here, their kids go to school here", Tavey said of small-business owners.
The store opened exactly one year ago, and it has been nothing short of stressful.
He says, "It's what it should be, 'Small Business Saturday.' We make a bulk of the business in any community".
It was the love of giving gifts that sparked Marilyn Jackson's interest in owning a store. "We want to keep everything we can in Tupelo because if you having thriving downtowns and businesses it brings people to the city".
"It just lends itself to a sense of community", said Melissa Mistrot of Fab'rik Boutique.