Apple to acquire song identifying app Shazam, rumours say

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Apple is believed to be paying $400m
Credit
Reuters

Comment icon Apple is believed to be paying $400m Credit Reuters

Shazam said previous year its app had been downloaded more than one billion times. Apple used the word "combining with Shazam", which makes it seem as though Shazam might cease to exist as its own app - but we shall see.

TechCrunch reports that Apple is close to acquiring Shazam; the report is also confirmed by Financial Times. At its simplest, acquiring Shazam could let Apple do something similar with Siri. This latter number has been backed up by Recode, which notes that a deal would be a "significant discount" from Shazam's last round of funding, which valued the firm at around $1 billion in 2015.

Scan your eyes over Apple's just-published list of the year's most popular iPhone apps, and there's one notable omission: Shazam.

Shazam already integrates with Apple Music, referring many of its 100 million users to play songs on its platform.

"Build it or buy it is a recurring question for Apple and that's especially the case when it comes to music", said Jeff Hasen, mobile strategist at Possible Mobile, in a statement emailed to Mobile Marketer.

If the deal goes ahead, it would represent one of the biggest recent purchases for Apple.

In fact, it's been a while since the song-identifying software squeezed its way into the iOS App Store's top 10.

Shazam has also looked to move into visual recognition. The site's sources say that the value of the buyout is in the nine-figure range, with one believing the deal will be worth around £300 million. The apps interesting features like Artists on Shazam, Music Streaming, and augmented reality based marketing service has been intriguing for many users. The company's music-discovery service would then provide a link to iTunes, where users could quickly buy the app from Apple's online store.

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