The improved ads will be available on the desktop and mobile platforms in Europe and North America. The failure to meet these regulations will lead to blocking of ads by Google. This would make Chrome for the Store good for Microsoft and good for Windows users, but not obviously beneficial to Google.
If you wish to be on the safe side, you must ensure that your website does not violate the new standards of Google.
Google has released a new version of their browser, the Google Chrome.
This also is one of the reasons Google may not be too overtly eager to launch a Microsoft Store compliant Chrome app anytime soon. By cutting the use of irritating ads and creating the Better Ads Standards, Google hopes that the Chrome users will stop using ad blockers as Chrome will itself provide a restriction to all annoying ads. That, however, isn't what an app on its Store is supposed to be. As for site owners, Google revealed that they can now use the Abusive Experiences Report in Google Search Console to optimize user experience and to detect if there are any deceptive popups hidden on their sites. As it turns out, they're the ones people hate the most.
If violations remain unfixed and persistent, Chrome will block all ads on the site in question. These types of ads taint an otherwise pleasant surfing experience. Google first made the announcement back in June when it gave publishers six months to prepare for a new ad-blocking tool the company is planning to introduce in its Chrome web browser.
According to 'Better Ad standards', Chrome browser will block pesky pop-up advertisements, ads that cover a large section of a website, video ads with auto play audio, and timer-based ads that make you wait for a few seconds before directing to the actual content. You can see the standards in Ad Experience Report. It will also be looking out for fake 'X' buttons that look like they close a window but, again, unleash ads.