Are Teens Eating Detergent for Dangerous New 'Tide Pod Challenge'?

Teens have been recording themselves biting into the laundry pods and uploading the videos to YouTube

Dangerous challenge on social media focusing on laundry pods

Teens are eating laundry pods in new social media challenge #FACTS JAN. 11, 2018.

The pods are meant to be convenient - they're an easy alternative for anyone used to lugging detergent jugs to the laundromat.

The detergent packets are created to dissolve when wet, so even putting them in one's mouth can be unsafe. Some reports say the whole Tide pod thing started with a satirical essay published by The Onion.

"I can't even believe I have to say this right now", said Good Morning America's Diane Macedo.

A quick search of YouTube will return dozens of videos of teens trying to impress the social universe by boldly popping a laundry pod in their mouths and biting into it or even cooking with the pods.

In case you needed someone more famous and suave than me to tell you that, Tide - the detergent company - brought in New England Patriots tight end Rob Gronkowski to reinforce the idea: You should literally never eat detergent pods.

Posts show people using Tide pods as pizza toppings and memes combine pods with bleach for breakfast.

The American Association of Poison Control Centers reports more than 10,500 cases of poisonings from all laundry packs, not just Tide's, in 2017, down from 11,500 in 2016 despite continued growth of the busines.

Most of the people who have died from accidentally ingesting laundry pods died within hours to days.

Dr. Alfred Aleguas Jr. of the Florida Poison Information Center, said any amount of detergent from the pods that is swallowed can lead to diarrhea and vomiting. "Our call to action out there would be pods are very toxic".

A viral meme referencing eating the laundry product Tide Pods has exploded on the internet in recent weeks.

If you or your child has swallowed a laundry detergent pod, call the national poison help hotline at 1-800-222-1222. And the detergent can cause irritation if it comes into contact with the eyes or skin.

The study also found that liquid capsules were far more harmful than powder ones and some children have even entered into a coma from ingesting them.

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