Facebook CEO Mark Zuckerberg announced Thursday that the social media giant would begin emphasizing more "meaningful" content on users' feeds - giving greater weight to posts from friends and family and less to businesses, brands and media.
Zuckerberg said the change was a direct reflection of his being a father, adding that he was willing to accept short-term losses Facebook may face as a result. The algorithm is focusing on the people, what they say, and what they share.
The update is a significant overhaul of News Feed.
What that means for you, the Facebook user, is that you can expect to see less content directly from news outlets. Those include personal posts from friends or family, and especially those looking for a suggestion or sparking a conversation.
Will publishers pay to get their posts in front of a larger Facebook audience?
And the public content more seen would be permitted on the same footings that it should be such to boost meaningful and healthy people to people interactions. Publishers are quite familiar with how Facebook users will tag friends on posts they think they'll enjoy.
Meanwhile, Pivotal's Brian Wieser speculates that what it saw as a burgeoning decline in Nielsen's digital consumption rates could have come from the concerns reflected by Zuckerberg's post. If you thought a bunch of layoffs at companies like Mic were bad when they made a decision to pivot to Facebook video, just wait until Facebook stops promoting those videos all together.
He called it a win-win for Facebook, users and companies like his, as it will likely increase the incentive for marketers to spend, and push up quality and trust for users.
Adam Mosseri, Facebook's Head of News Feed, also put out a statement that said the social network would "prioritise posts that spark conversations" and "To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed".
Like a video clip of a celebrity eating out in some restaurant would not be that much desirable for an individual to watch instead of watching his family video posted by the spouse or some close relative. For that reason, it is refocusing its system.
With its news feed now geared toward fostering "meaningful interactions" between people, Facebook said on Thursday that businesses can expect to see their video views and referral traffic decrease.
Over the past year, Facebook has struggled to combat the spread of fake news and misinformation on its platform. If your friend posts inaccurate news with several comments, that story will be displayed prominently.
David Chavern, president and CEO of News Media Alliance, said, "People are going to be consuming less news through Facebook than before".
These issues caused Facebook to discuss with lawmakers.
"It could benefit Google and they're always eager for more timely news", she said. Their posts would be de-emphasized, thereby, affecting their goals.