So what's good or new about Fitbit Versa?
According to TechCrunch, the Fitbit Ace retains certain functions of the company's existing trackers, such as step counting and move reminders, and the device is water resistant and offers up to five days battery life.
If you want to have that combination of formal option and something to work out in, the special edition watch sets may be best for you.
We knew it was coming, and now it's official: Fitbit has announced the Versa, its "mass appeal" smartwatch, which is aimed at, well, everyone. The Versa runs on Fitbit OS and comes preloaded with Fitbit Coach, which offers a handful of guided exercise routines and automatically time them as you train.
All women who already use the Fitbit app will have access to these new health-tracking features, so you don't need to buy a Versa. Announced on Tuesday, the Fitbit Versa is the wearable manufacturer's latest attempt at cracking into the smartwatch market, and by far their best-looking watch-based product to date.
Versa shares numerous Ionic's features, including an app store, swim-tracking workouts, on-board music storage and 4-day battery life, so you can log sleep as well as steps.
Fitbit is today extending its wearable lineup with a new, more affordable smartwatch - the Fitbit Versa. The other new device is the Fitbit Ace, a fitness tracker that's created to inspire kids to stay active.
The Versa shape is much more similar to Apple's smartwatch, with what the company describes as a "rounded square" touchscreen display. Apple has always been lauded for their design and aesthetics, so it's no wonder that Fitbit is taking a note out of their playbook with the release of the Fitbit Versa. If you want to pay for things with your smartwatch, you'll need to opt for the Fitbit Versa Special Edition, which has an NFC chip inside.
The Fitbit Versa is the company's effort to reach a larger audience with their devices - with a particular focus on women. It can log periods, track your cycle & gauge ovulation. After trying the Versa on, I noticed stark differences between Fitbit's new watch and Apple's offering. It features up to 5 days of battery life, 10 unique clock faces, and two fun interchangeable bands in electric blue and power purple. But at $300, it was almost the price of an Apple Watch with fewer capabilities.
Later in 2018, Fitbit will roll out an update that it says will let the dashboard personalize itself to you over time.
The Fitbit Versa will be available next month starting at $199.95 for the standard version and $229.95 for the Special Edition. It will know you're running and can estimate the distance, but unless you plan on taking your smartphone with you to provide the Global Positioning System data, you won't get the same accurate distance, speed or pace details that the Ionic and rival devices offer.
We'll get the Fitbit Versa in for a full review, so be sure to check back once we've put it through its paces.