Google to spend $300m in bid to soothe relations with news publishers

Google Makes Push to Turn Product Searches Into Cash With Retail Tie-Up

Google to spend $300m in bid to soothe relations with news publishers

Google is working with several retailers on the new service, including Target, Walmart, Ulta Beauty, Costco, and Home Depot.

Incidentally, both Walmart and Target signed deals previous year to appear in search results with Google Home. With this move, Google also has a chance to rival Amazon, which remains by far the most formidable online shopping platform in the United States. Google was quick to say that those highlighted results won't change "search ranking for the rest of the page", but that still means your trusted news providers get more web traffic than it otherwise might have.

In fact, in a new survey of 3,000 United States consumers, 61% indicated they use Amazon as a source of information to research brands and products they are considering to purchase. "How can I buy it?"

But that's where the comparison ends, says Daniel Alegre, Google's president for retail and shopping.

According to research from OC&C past year, by 2020 Google and Facebook are expected to take 71% of all the money spent in the United Kingdom on digital advertising.

The idea is instead of merely surfacing products in search results, Google is making it easier for consumers to purchase them directly from retailers as well.

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These companies will be able to promote their products on the tech giant's Google Assistant on tablets and smartphones and via Google Express shopping service.

"Today's consumers don't just want answers; more and more, they're craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks", said Surojit Chatterjee, director of product management, Google Shopping in a blog March 19.

Google on Tuesday announced a new system meant to facilitate the process of signing up for news subscriptions by introducing only a single requirement for doing so - owning a Google account.

Google is only too aware - the 2016 presidential election in the United States being a case in point - that certain events and types of news are more liable to spin than others. We've experimented directly with a smaller number of partners to understand some of the implementation challenges they face, and we're committed to building a product that works for publishers of various shapes and sizes. "It's becoming increasingly hard to distinguish what's true (and not true) online". Early tests show that customers who used Google Shopping Actions bought an average of 20 percent more items. Amazon's Alexa platform could generate US$10 billion (RM29.15 billion) in revenues by 2020, a separate report from RBC Capital Markets estimated.

Google is bringing the fight to Amazon, with help from some big retailers.

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