Meet Alexander Nix, Cambridge Analytica's suspended CEO

Mark Zuckerberg

Mark Zuckerberg

In a statement, the Britain-based data firm's board of directors said Nix would be suspended immediately "pending a full, independent investigation".

The three large Bay Area technology companies have lost some of their luster in Washington amid revelations that the Russian government used their platforms to interfere in the last presidential election, and warnings that misuse in future elections is likely.

A spokesman from the university said they had "sought and received assurances" from Dr Kogan that no University data, resources or facilities were used for his work and they had found no evidence to contradict that, but were writing to Facebook to "request all relevant evidence in their possession".

If Facebook has violated its terms, it will face millions of dollars worth of fines not to mention a massive hit to its reputation.

The company, which has ties to the 2016 Donald Trump presidential campaign, said in a legal document to Facebook that it had deleted the data, but the facts have been disputed.

Some 270,000 people downloaded the application and logged in with their Facebook credentials, according to Facebook.

The Gold Coast City Council plans to mine the Facebook data of Commonwealth Games visitors, but says use of the information will be limited. The company has touted its use of psychological profiling as a way to predict voter behavior. "We joined in June".

Cambridge Analytica is the scandal-plagued data analytics company with ties to the Trump campaign.

But Cambridge Analytica's sudden notoriety has caused problems for someone else too.

Facebook has weathered many such blow-ups before and is used to apologizing and moving on.

The executives are coming under fire for their response.

Nix said the documentary was "edited and scripted to grossly represent the nature of those conversations", and claims the conversations were led by the reporters.

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Britain's Information Commissioner Elizabeth Denham said she is seeking permission to search Cambridge Analytica's London headquarters.

The UK now wants a high-level executive, preferably Zuckerberg himself, to go to London and testify about the "catastrophic failure" of Facebook's handling of private user information.

Meanwhile, US Senator Dianne Feinstein, the top Democrat on the Judiciary Committee, said on Tuesday that Facebook Inc chief executive Mark Zuckerberg should testify in Congress about his company's treatment of users' data.

A British parliamentary committee is also summoning Zuckerberg to answer questions. He suggested incriminating videos could be posted on the internet.

Information acquired by Cambridge Analytica came from a personality quiz shared on Facebook.

Schrems told Irish broadcaster RTE on Tuesday that the issue described by a whistleblower in the Observer was exactly what was described in the complaint to the Irish DPC in 2011 and that the regulator "could probably have prevented" Cambridge Analytica from securing that data.

Regarding suggestions of campaign finance law violations, the spokesperson said the company "has been completely transparent about our simultaneous work on both political campaigns and political action committees".

"It has to happen without anyone thinking, 'that's propaganda', because the moment you think 'that's propaganda', the next question is, 'Who's put that out?'".

The company said it would hold briefing sessions for six committees on Tuesday and Wednesday, including the House and Senate's judicial, commercial and intelligence committees.

Cambridge Analytica, in a statement Monday, denied that it or its affiliates "use entrapment, bribes or so-called honey-traps" against politicians. We respected the privacy settings that people had in place.

The U.K. lawmaker demanding answers from Facebook Inc. over allegations of election-rigging and illegal data-sharing called for the country's data watchdog to be given "police powers" to probe wrongdoing.

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