The new requirements are aimed at increasing transparency and accountability, giving users more information to evaluate trustworthiness, and preventing election interference, Rob Goldman, Facebook's vice president of ads, and Alex Himel, its vice president of local and pages, said in a blog post on the company's site. "State attorneys general have an important role to play in holding them accountable and I'm proud to partner with so many of my colleagues from both sides of the aisle in the effort".
One of Facebook's responses to the Cambridge Analytica incident was to allow users to download their data archive on the social network in order for users to fully understand what information Facebook stores.
'Cause-and-effect can get muddled or lost entirely.'
Guthrie asked Sandberg why it took so long for the company to own up to the Cambridge Analytica data breach, in which a third-party data firm improperly received private user information. This may take some time. "We should have done this sooner - and we're sorry that we did not". That said, the affair does not seem to have made much of an impact on the company's bottom line.
"We have this egalitarian set of values that underpins the Elections Act and we have a set of tools, like spending limits and disclosure rules, so let's apply those to what's happening online", Pal said. It has disabled a feature that enabled users to search or recover an account on its network by simply using a phone number or an email address.
The data was collected after a Facebook app, called "This is Your Digital Life", included a personality quiz.
This means that Facebook will supposedly have to know who is actually behind such a particular ad or issue page on Facebook.
Facebook has been going through the most tumultuous phase in the company's history, with the stunning Cambridge Analytica revelations leading to the biggest period of user frustration since it launched. Facebook's billions of users don't have access to this type of "unsend" feature. Facebook eventually admitted that 87 users may have had their privacy violated.
Facebook is widely used in Myanmar and has faced scrutiny for not doing enough to crack down on hate speech against minority groups in the country.
A bipartisan clutch of senators, led by Mr. Warner, are urging lawmakers to pass the "The Honest Ads Act" which would require significantly more transparency and accountability to online political ads than now exists and ensure the ads "abide by the same disclosure rules as TV and radio ads".
"In light of recent reports that AggregateIQ may be affiliated with SCL and may, as a result, have improperly received FB user data, we have added them to the list of entities we have suspended from our platform while we investigate", Facebook said in a statement.
The privacy controversy has put a spotlight on the use of data by political parties, which depend heavily on access to quality data about voters to target their campaign pitches.