Facebook CEO Mark Zuckerberg's trial by fire has already begun in Washington, D.C., this week as he prepares to testify before two committees of Congress about the company's failure to prevent the profiles of at least 87 million users from falling into the hands of political data firm Cambridge Analytica. GBH said it had conducted surveys that estimated almost 15 per cent of Facebook users had curtailed their activity on the platform in recent weeks because of the data privacy concerns. "An American company, I believe, has a responsibility to America". Zuckerberg also was meeting with lawmakers on Monday and plans to appear at a Senate committee hearing on Tuesday.
The testimony is Mr. Zuckerberg's first public appearance in front of lawmakers and is considered by many to be the most important test of his career since a 2012 initial public offering helped catapult Facebook into one of the world's more valuable and powerful companies. Now you can find out what information they're sharing.
The BBC is reporting that for United Kingdom users, the messages will roll out from around midday London time.
The company said Friday that is has suspended AggregateIQ, the B.C. firm linked to Cambridge Analytica, from its platform following reports that the company may be connected to Cambridge Analytica's parent company, SCL. Before I talk about the steps we're taking to address them, I want to talk about how we got here.
He also says the company is investigating every app that had access to a large amount of information before the company moved to prevent such access in 2014 - something that came too late in the Cambridge Analytica case.
His conciliatory tone precedes two days of Congressional hearings where Zuckerberg is set to answer questions about Facebook user data being improperly appropriated by a political consultancy and the role the network played in the US 2016 election.
Italy's privacy watchdog will meet Facebook's deputy chief global privacy officer Stephen Deadman on April 24 as part of its investigation into the scandal.
Because Facebook didn't break any laws, it doesn't seem likely that the social media titan will see any congressional repercussions, but with hashtags like #DeleteFacebook continually making the rounds on Twitter, any missteps from Zuckerberg could perpetuate the company's public relations freefall. His work at the company lasted less than a year, the company said. The phrase they repeated often was that security is an "arms race", and that there are bound to be more problems despite the new policies the company is scrambling to implement. Facebook has said that it received assurances in 2015 that the trove was destroyed, and Cambridge has denied any wrongdoing and said that the information was not used to aid Trump's campaign.
And it's not just Facebook where this can happen. "As they say, with Facebook, you are the product".
"Our relationship with Cubeyou was never commercial in nature and no fees or client projects were exchanged", it said.
All 2 billion Facebook users are to receive a notice titled, "Protecting Your Information", with a link to let users see what apps they use and what information they have shared with those apps.
But Facebook critics counter that "responsibility is not transparency" and that the real issue is the hubris that pervades Silicon Valley, where regulation is often overridden by shareholder profits.