This data mining - which used the personal information of 87 million people without their consent - was used to develop techniques for the firm's work on the Trump campaign. Interestingly, the cryptocurrency was apparently going to be marketed as a way to help fun a system through where users could store and sell their online data.
The recent expose that Facebook data was misused by Cambridge Analytica across Europe and United States of America has triggered a major scrutiny of its operations by the parliamentary standing committee on Information technology, which is headed by Anurag Mathur. The decision on whether to remove information lies entirely in the hands of company controlling the data, which means they will be "judge and jury, with any mishandling of requests sitting on their shoulders", as one British data company described its new responsibility toward European Union users.
"This is because other apps and sites don't know who is using Facebook".
"The Liberals heard the majority in the committee, Conservatives second, and NDP third, and yet we're all unanimous in that we think Facebook hasn't done enough and needs to do more".
It isn't clear whether Facebook informed PwC or whether it was required to tell the firm about the incident with Cambridge Analytica.
That assertion by Zuckerberg, that users have "control" over their data is false. It also would create transparency and control for consumers over their personal data insofar as consumers would have access to the volumes of personal data collected about them.
You would expect that with the level of scrutiny that Facebook is now under following the Cambridge Analytica scandal, the company would be on its best behavior.
During the hearing, Graham pressured Zuckerberg to name a Facebook competitor; however, he sidetracked with describing the three-pronged business model Facebook is known for.
For example, late past year, Facebook hosted Russian sponsored ads that portrayed African Americans in a less than flattering light.
The Facebook executives reassured the legislators that the platform has changed since the breach buyers, with Sherman saying it has restricted access to information and changed its policies. There are so many negatives about Facebook that one could go on forever.
The city-state of Hamburg's Data Protection Commissioner, Johannes Caspar, notified Facebook in writing that he had opened a probe into suspected data abuse. Some users choose to ditch Facebook by joining the #DeleteFacebook movement, while others give the social media giant a second chance. Review the permissions given to each app you have connected to Facebook.
In practice, the change means the 1.5 billion affected users will not be able to file complaints with Ireland's Data Protection Commissioner or in Irish courts.