Google Pauses AdWords Abortion Ads In Ireland

Image Shutterstock

Image Shutterstock

On May 8, Facebook started to block ads related to the referendum that didn't originate from advertisers in Ireland.

The policy change is in effect across Google and YouTube ads, and will remain in place until after the referendum. is an independent news agency devoted to reporting news that affects the pro-life community.

Facebook said it is still developing automated election integrity tools, so the company would rely on campaign groups to identify the foreign ads. Numerous ads were created to sow confusion, anger and discord among Americans through messages on hot-button topics.

Google's statement followed Facebook's decision Tuesday to ban foreign advertisements around the abortion referendum, which has drawn worries about the influence of North American groups.

Ireland bars political donations from overseas, but the law does not apply to social media advertising.

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The United States Senate introduced legislation late past year - the imaginatively named Honest Ads Act - that would require clearer identification of online ad content and more transparency as to who is buying it.

Dawn Mcavoy is a Christian and co-founder of Both Lives Matter - a movement of individuals and organisations that want to re-frame the abortion debate in Northern Ireland and beyond from a pro-life perspective.

Government leaders will consider introducing a bill to legalize abortion up to 12 weeks of pregnancy if the Eighth amendment is repealed.

TD Clare Daly, who first moved legislation in 2012 to extend abortion provision in Ireland, said Irish people finally have an historic opportunity "to right the wrong and remove women's bodies from the Constitution".

'The fact is that the online world is a rules-free zone for foreign interests who have been spending vast sums of money trying to influence voters ahead of the referendum on the Eighth Amendment, ' she said. The spectre of supposed "meddling" by entities of one country in another's election has been a major topic among tech companies, and has been blamed for everything from Donald Trump's election in the United States to the United Kingdom's vote to leave the European Union.

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