Well, the phone's hardware is optimized to support decentralized apps (dApps), and there's a built in "universal wallet" to support storing your cryptocurrencies.
It's worth noting that this isn't the first blockchain-powered smartphone - Sirin Labs has a $1,000 blockchain phone announced last September and due to come out this October. A startup called Sirin Labs had announced a blockchain smartphone in September a year ago. He left the company in 2015 to get into venture capital, but is now returning to HTC as Decentralized Chief Officer.
Still, if you do have some bitcoin to spare, HTC is reportedly considering letting people buy Exodus using cryptocurrency - but a price and release date are yet to be announced. In the late 2000s, this Taiwanese firm introduced a smartphone based on the Android operating system and now it wants to go further. The announcement comes nearly one week before the launch of its latest flagship, the HTC U12. The Exodus does comprise some highly-marketable and fictitious design schematics that make it profusely clear that it's a very technical product.
While there aren't too many details on the new smartphone, the company did give some idea of what to expect.
That said, we don't yet have word on how much HTC will sell this smartphone at.