The Essential Phone 2 has essentially been cancelled

The Essential Phone 2 has essentially been cancelled

The Essential Phone 2 has essentially been cancelled

According to a new report from Bloomberg, Andry Rubin is considering selling his startup Essential and has canceled the launch of the 2nd-gen Essential Phone.

The company's first smartphone, the Essential PH-1 released past year after several delays. According to a report out of Bloomberg, Essential has canceled the Essential Phone 2 and is looking to sell itself.

The Essential Phone went on sale in August several weeks behind schedule and in a much more competitive market than if it had launched on time. Theres apparently at least one interesting possible buyer. Plus, on Twitter, Essential founder Andy Rubin, who also co-founded Android, tweeted what seems to be a response. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products. Afterall, Andy built Android, surely he could create a company around the OS and do magical things, right? He, however, made it clear the company isn't shutting down.

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Even with a sale on the table, Essential is reportedly pushing ahead with Essential Home, a smart home product that's supposed to unify various device ecosystems and voice assistants.

Essential has also received investments from Hon Hai Precision Industry Co, the contract manufacturer popularly known as Foxconn, which is also its manufacturing partner for Essential PH-1 introduced previous year.

Essential's phone a year ago was the Ph-1 and was the first full screen, notched display that made it to to the mainstream (sort of). Those dreams look to be crushed now, with Rubin's company canceling its second device. Essential eventually cut the price of its phone to $399 in time for Cyber Monday last November, but that appeared to not be enough to stoke sales. This way it could get out of the development process but still be able to remain in the smartphone business. It was being sold for $699 but after a very poor response from the market, the phone's price was slashed by $200, resulting in more sales. Brian Wallace, the original vice president of marketing, left just weeks after the company started.

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