Apple WWDC 2018 Keynote Starts Tonight

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Apple CEO Tim Cook is expected to kickstart the keynote, which will see the iPhone manufacturer preview some of its upcoming software updates for iOS, watchOS, tvOS and macOS.

Apple is expected to launch new versions for both its Apple Watch and Apple TV operating systems at WWDC, but perhaps reflective of their much smaller user bases, there's not a lot confirmed in terms of what the versions may include. The iPhone SE 2 could launch later in the year with along with the new iPad Pro and MacBooks.

If Apple further opens up this technology and invites developers to provide various solutions to everyday issues, iPhone users could potentially reduce the number of items they carry in their pockets.

The big event is expected to get underway at 10am local time which is 6pm BST for anyone in the UK. Reports over the weekend claimed the new version has a new a systemwide dark mode and a new Mac News app icon.

Apple has made augmented reality a major focus, but that "hasn't caught on yet", according to Hargreaves.

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Siri, Apple's voice assistant, is also likely to get some time in the spotlight - an important move after Google wowed (and frightened) the world with a demonstration last month of how well its voice assistant mimics human conversation. Part of that is likely because Siri's technology has fallen behind and it isn't used as much as an always-listening tool.

During last year's WWDC event, Apple announced its Siri-powered HomePod smart speaker which wasn't received well by the Apple faithful. In April, it poached a top Google executive to lead its machine learning and AI efforts. On top of that, Apple could refresh the MacBook Pro lineup with newer processors too, like it did past year.

A desktop app might be introduced for Apple News and a revamped Mac App Store. The iPhone software update usually comes in September, shortly after the company unveils its latest iPhones.

Let's start with the most obvious stuff first. Allegedly Apple employees have been using their phones to unlock doors on the new Apple campus, which sounds like the ideal solution for anyone prone to forgetting or losing their work building pass. He also says that Apple will be showing off new Animoji features at the conference, alongside another big augmented reality announcement. Apple is in a unique position to toot its own horn.

Investors will be looking for more opportunities for the Cupertino, California, company to make money from the apps and other services baked into its devices.

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