Wendy's, Whataburger pile on insults for IHOP's 'IHOb' name change

Mike Mozart  Flickr 
Remix by Jason Reed

Mike Mozart Flickr Remix by Jason Reed

That's why the Taste of Home Test Kitchen let out a collective gasp when beloved pancake purveyor IHOP announced that it was changing its name. The legendary creator of Houston's most beloved pancakes had a lot of Texas viewers scratching their heads. So for those concerned about IHOP permanently changing their name shouldn't worry.

Some people correctly predicted it would stand for burgers, but many others on Twitter and Facebook thought the B would stand for breakfast or bacon.

Following news of the restaurant's much-ballyhooed-albeit-temporary name change to IHOb on Monday morning, restaurant chains including Wendy's, White Castle and Whataburger (among others) have been mercilessly trolling the flapjack franchise on their Twitter accounts. IHOb now stands for International House of Burgers, a tweet from the company confirmed Monday.

Asked by a consumer if the burger chain planned to cede its market to the new IHOB, Wendy's later replied, "Not really afraid of the burgers from a place that decided pancakes were too hard".

And, in case you're wondering, Waffle House has no plans to become "Burger House" anytime soon.

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Tell Us: Will you be trying one of IHOb's burgers?

Steak-umm, a maker of frozen sandwich meat, made a decision to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

Many are asking is the name change permanent?

For the record, IHOB will keep pancakes on the menu but couldn't pass up the opportunity to snag some lunchtime and dinner business with burgers.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties. The name change, though, is meant to help the franchise connect with more people.

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