Instagram is touting IGTV as "a new app for watching long-form, vertical video from your favorite Instagram creators".
Mobile first: IGTV is built for how you actually use your phone: vertical and full screen. Content creators can upload videos to IGTV from the app, or from the web.
Instagram today is finally taking on YouTube and Snapchat's Discover with a dedicated app - IGTV. The move to launch a standalone app, he said, is a recognition that many Instagram users like to breeze through their feeds and don't want to pause to watch a 10-minute video in that space.
It seems like just yesterday when Instagram was launched exclusively on iOS.
Instagram just effectively declared war on YouTube and Snapchat.
Citing 2017 data from Emarketer, Instagram noted that "these days, people are watching less TV and more digital video".
[Photo: courtesy of Instagram] Instagram stars such as Lele Pons, who has 25 million followers and appeared onstage at today's event, will presumably like the opportunity to share longer-form content with their fans.
Creators can splice together video from their Stories and other video content, but a standalone app was chosen over extending videos upload permission beyond 60 seconds in order to highlight longform content. But Instagram CEO Kevin Systrom said he expects the company eventually will introduce ads and potentially provide a share of that revenue to creators who post on the site. At a press demonstration Wednesday, Instagram executives showed video clips featuring wildlife explorers and amateur cooks.
More importantly, 72 percent of US kids ranging from 13 to 17 years old use Instagram, second to YouTube at 85 percent, according to the Pew Research Center. And when you open up the app, video is going to start playing right away.
Curated: IGTV is focused on the creators you love most and already follow on Instagram.
Instagram also announced that it now has a billion monthly active users, up from 800 million in September. Enter Instagram, acquired by Facebook in 2012, which has always been the more visual platform and is traditionally more successful at courting young users.