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The path a customer takes today is rarely straight. To stay up with consumers’ continual switching between channels and touchpoints, brands need the appropriate
Kingship partnership is the latest collaboration between the NFT band Kingship and Mars. The partnership will facilitate the sale of limited-edition M&M packs that feature
Established in 1957, the New York Festivals celebrates the World’s Best Work and the people producing it. There are six global awards in the following
Spotify’s marketing strategy aims to create emotional advertisements to encourage people to subscribe. According to Taj Alavi, the company’s chief global marketer, the audio
Despite ending its long-standing sponsorship of the NFL Super Bowl Halftime Show, Pepsi understandably wants to keep links with what has become one of the
Bud Light has chosen Anomaly as the creative agency for its core Bud Light Blue business. The Martin Agency will also manage its broader family
Who’s your favorite celebrity? You follow them on all their social media handles, but have you ever imagined having a chat with them? Now, you
Kind, UK’s fastest-growing healthy snack brand, has unveiled its first-ever out-of-home (OOH) advertisement to promote compassion and highlight its collaboration with the refugee aid group
Hulu has had a policy against airing “sensitive” political issues. However, the streamer has had to relook into this advertising policy after a backlash by
Not yet. Google has yet again postponed its third-party cookies phaseout scheduled for 2022. Initially, this phase-out was scheduled to take place in February this
